FASHION NOVA | ANALYZING SUCCESSFUL ONLINE STORE TRENDS

In order to create a successful online shop, you have to do the homework of looking at what strengths your competitors have. You learn from the top dogs in the game. Exactly why we read books on people like Steve Jobs and Elon Musk, we should learn how companies in our field made it big.

An online store dominating the market in fashion currently is Fashion Nova. We are going to dive into highlights of their website, email sales strategy, and Instagram marketing. How is this company targeting their consumer? Find out below!

We are first going to look at how they started up, and how long they have been in the game.

Fashion Nova began in Los Angeles in 2006 by CEO Richard Brooks selling club-attire. He grew tremendously by using Instagram, offering clothing to fit all curves and collaborating with celebrities offering affordable fashion. They built their following promoting their jeans that fit all sizes. Their Instagram strategy is to offer constant engagement. They post every 30 minutes, and talk to the commenters calling them #NovaBabes.

Richard has said they don’t want to sell on Amazon. He knows his consumer so well saying that they really want to be heard, seen and valued. This is why he tries to interact with them daily and give the customer the best experience in shopping with Fashion Nova.

So, what is Fashion Nova’s content like on Instagram?

Their main Instagram profile has 20.4 million followers with 67.5 thousand posts.

Their content is a mix of their daily sales, a ton of reposts of their customers wearing their products, and new product highlights. So many people can’t wait to post in their Fashion Nova fit in hopes to be recognized and reposted by them. It’s almost like a cool girl club that everyone is trying to join and gain recognition in. This is actually a genius marketing strategy in people buying more and getting new arrivals in hopes to make it to the website or instagram. Their highlights include collaborations, new products, sales, app features, NovaTv, and Novascopes.

Now, what is their website like?

When first opening up onto the website, you first see the sale of the day, followed by an option to sign up for texts in order to receive a discount. Scrolling down, you see the new trends in season items like swim, tops, jeans. Then, you can look at influencer styled outfits and shop their look. They show your customer favorites and then get this... they show you trending items in your city!

Email Sales Strategy

Signing up for their emails means daily mail of their sales. I created a calendar for the sales of last month. It is pretty consistent in offering sales every single day that are close, if not, 50% off. Here is their exact sales of last month:

What can we learn from this?

This company has successfully created a community of women showing off their fashion nova fits on social media. Everyone wants their hands on these fast fashion finds.

To create a company similar to this:

1. Offer incentives to clients to repost wearing or using your product, until you grow a following and can create that influencer style strategy

2. Post consistently on Instagram of people wearing your product, sales, and new arrivals

3. Offer awesome sales to everyone subscribing to emails, things brings people back to your website from constant exposure to your brand name in different apps

4. Integrate top finds and trending styles on your website homepage for people to browse and see real life styling

5. Use all tools Instagram has to offer: Highlights, stories, reels, igtv, posts, etc

6. Understand your clients like the back of your hand and stay true to them to build that connection

Thank you for analyzing shop trends with us! Follow us on Instagram @womantimedaily for more business content! subscribe on youtube for more fashion content!

xo,

E